★Enterprise mission: creating value for customers, realizing value for employees, return value for shareholders and devoting value for society.
★Enterprise vision: be the most influential group enterprise in the field.
★Enterprise spirit: whole-hearted input, meticulous management, wholehearted operation and fighting.
★Group tenet: be shinning as star
★Group value: feel grateful, mutual assistance, work together and be well performance.
★Marketing concept: marketing for the purpose of help others
★Management concept: in the service of leader and subordinate
★Saving concept: earn gross profit and save net profit
★Investment concept: where is the strategy where is the capital investment
★Working concept: Never put off till tomorrow what may be done today
★Service concept: customer-oriented and satisfaction
★Implement concept: No term, no excuse, no impossible
★Survival concept: be optimistic
★Growth concept: better study capacity ,better ability and better performance
★Salary concept: providing payment for each piece of devotion
★Promotion concept: everlasting devotion
★Employing concept: value highly of talents